A four week strategic engagement for established founders ready to step into their next chapter, knowing that every marketing decision is moving them closer to their goals.
Phase One:
Brand & Marketing Intensive
[COMMONLY ASKED]You already have a business.
Without clarity, it’s costing you.
A strategy often is something you set once, and rarely return to. The brands that evolve make this a priority. We'll either define, or review and refine what’s been established so your brand reflects the level you've already reached.
HAVE I OUTGROWN THE WAY MY BRAND CURRENTLY LOOKS AND COMMUNICATES?IF I INVEST IN MARKETING, HOW DO I KNOW IT'S ACTUALLY THE RIGHT DIRECTION?The right direction is one that’s specific, scalable and sustainable – not just a copy paste framework or template. We'll create a clear strategic direction before anything is produced, so every piece of content has a purpose.
WHY ISN'T MY MARKETING EVOLVING INTO THE KIND OF BRAND WE’RE CAPABLE OF BEING?Drawing from 8 years of experience across premium beauty, fashion, wellness, hospitality and lifestyle industries, we'll uncover the gaps between your vision and your current perception, then build a roadmap to bridge them.
HOW DO I BECOME KNOWN FOR SOMETHING, INSTEAD OF LOOKING LIKE EVERYONE ELSE?We'll uncover your brand's unique Sentience and translate it into a positioning, messaging and content strategy only your brand could own. We also shape a 60-day execution plan, so that you can go-to-market with your new product or direction seamlessly.
Over the last eight years, working with brands ready to elevate their presence, we've come to understand something. Most established businesses don't have a content volume problem. They have a perception problem.
What they're really seeking is consistency, deeper connection, and the kind of presence that leaves a lasting impression, not just fills a screen. They're generating revenue, delivering exceptional work, and showing up consistently, yet something about the way the brand presents online no longer reflects the depth of what they do. A distance grows between the quality of the work and the way it's experienced by the people discovering it.
Trust takes longer to build. Connection is harder to create. And valuable opportunities are often lost before a conversation has even begun.
The gap was never the volume of content being created. It was how intentionally and consistently that content expressed the brand behind it, how clearly it communicated what made the business worth choosing, and how effectively it built recognition, trust and genuine connection with the people it was meant to reach.
When that intention is present, when every touchpoint feels like a coherent expression of the same brand, something shifts. The business becomes more recognisable, more memorable, easier to trust. People don't just notice it. They remember it. That's the deeper connection we create at Sentience Studio.
Led by a Creative Producer and Marketing Strategist, with 8 years experience across modern & heritage brands.
Every meaningful brand begins with clarity.
What’s included:
⧽ Discovery Workshop
A deep dive into your vision and evolving goals, with a comprehensive onboarding questionnaire completed beforehand.
⧽ Strategy Workshop
A collaborative session where we define or refine your marketing strategy together.
⧽ Brand & Landscape Audit
A comprehensive review of your current brand presence and competitive gaps.
⧽ Go-To-Market / Realignment Strategy
A complete blueprint featuring your messaging hierarchy, content pillars, customer journey mapping, organic visibility plans, email flows, paid ads strategy and timeline.
⧽ 60-Day Repeatable Content Plan
A prioritised action plan covering your initial market entry or realignment phase, establishing exactly what to post, when to post, who it must attract and why it matters.
⧽ Internal Resources & Bespoke Templates
A comprehensive visual content layout and grid planner, alongside bespoke, editable Instagram and email templates or custom motion graphics.
Clarity in two days.
A complete visual & strategic system in four weeks.
[PHASE ONE]Workshop One
Before we meet, you complete a detailed brand questionnaire. It covers your audience, your competitors, your goals and what's not working. We arrive at the first session already informed. Brand strategy audit — most brand strategies are never revisited after they're first developed. The landscape shifts, competitors evolve, messaging drifts from where it started. We come back to it, making sure it still holds to your goals.
Founder taste & "Three Objects" — the instinctive references that reveal how you actually see the brand
Founder goals & vision — where you want this brand to go, and what it means to you
Finding your unique "Sentience" — the essence that makes the brand unmistakably yours
Taste & inspiration exploration — the references and influences that shape the visual and creative direction
Brand & founder values — what the business stands for, beyond the product itself
Current marketing channels — a clear-eyed look at where and how you're currently showing up
Offer analysis — understanding what product or service you're working with and how it's positioned
Current perception gaps — where the brand is being seen differently to how it's meant to be experienced
Brand opportunities — where the real potential sits, and what's worth pursuing next
[PHASE TWO]Workshop Two
Following Workshop One, we then spend another session together on the consecutive day to map the full brand landscape. Your presence, your audience and the gaps between where you are and where the brand needs to be.Brand challenges – a look at what's currently holding the brand back from being seen and understood the way it deserves, and a path forward
Content direction — a distinct visual approach mapped to each content pillar rather than just a moodboard. Every piece of content has a clear role to play and every format has a visual direction.
Content & marketing strategy — a considered system, not a hurry for what to post next
Messaging & tone of voice — a voice that's distinctly yours, not borrowed marketing language
Key competitors — a clear read on who you're genuinely up against in today’s market
Target audience archetypes — who you're speaking to, and why they'll listen
Campaign & creator opportunities — partnerships and moments, mapped and ready to execute
Product & pricing strategy – a clear read on how your offering is positioned, and whether your pricing reflects the value and perception you're building toward
Campaign & sale strategy – a considered plan for how and when to run key moments, so they support the brand rather than undermine it
Post-purchase experience — how the brand continues to feel after the sale, from the experience through to the moments that keep a customer coming back
60-day repeatable content plan — a Notion action plan covering your go-to-market launch and/or defining your monthly content strategy – what you should post, when you should post, who should resonate with it, what it needs to do and why it matters.
Post-launch monthly workflow — how it runs after launch, so the momentum doesn't stall
Recommendations — calls only an outside eye can make, grounded in reasoning you can act on
[EIGHT WEEKS SUPPORT]Dedicated Strategist
We don’t just provide the strategy in four weeks, we stay alongside you through every key decision and the execution of it across eight weeks. You won’t finish the package with another document, roadmap and a list of jobs to work through alone. You’ll have four weeks of hands-on support to bring the strategy to life with Alexandra, followed by a complimentary four weeks of sounding board guidance as you continue to put it into practice.Dedicated marketing strategist for four weeks
Weekly check-ins across the first four weeks
Comprehensive offboarding and handover session so you’re ready to continue independently
Email support for the first 30 days of roadmap implementation, after handover
Clear direction on what to prioritise, communicate and action next
Confident decision-making across your marketing and brand activity
A focused implementation plan that turns strategy into consistent action
Momentum and accountability to keep your priorities moving forward
[DELIVERED ASSETS]Signature Brand Toolkit
Following Workshop Two, we then spend the following weeks bringing your new direction to life visually. As part of the package, we provide our signature Sentience Content Planner and bespoke editable templates aligned to your new visual direction. Designed to provide a consistent starting point or refined direction for your content, not replace custom creative.60-Day Execution Roadmap — a week-by-week content and campaign calendar within Notion covering the sixty days following the Intensive, giving you a clear, repeatable framework or launch plan for implementation. Also includes a Australian Retail Events Calendar guide, so your brand can stay ahead of key retail moments.
Signature Brand Plan — our single strategic document, built as the one place you'll return to for every brand and content decision covered in our workshops.
Exclusive Sentience Content & Grid Aesthetic Planner — an exclusive in-house tool that brings content planning and grid aesthetic together, so every post is considered not just for what it says, but for how it looks and feels as part of the whole.
Bespoke Templates — a suite of ready-to-use assets created by our designer. Editable templates customised to social media, email marketing and advertising creative.
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"The experience was outstanding. Alex put in an enormous amount of effort, always going above and beyond. She made the whole process smooth and inspiring. I was especially proud of the final photos, which turned out absolutely beautiful. I would highly recommend working with Alex to anyone looking for a creative, dedicated, understanding and professional partner.”
– Klaudia, Founder of L’RITUEL
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"Sentience Studio brought my dream to life in a way that made me feel so comfortable and confident throughout each step of the process. From photography/videography through to social media advertising, Alex totally shines as both a creative and analytical mind. I am so impressed by the way she was able to harmonise these two aspects, to help push my brand forward in alignment with my vision. Her guidance continues to be welcome reassurance amidst the challenges of running a baby business and I am truly grateful for all the little milestones she has helped THE WOOED reach so far. I truly loved working with Sentience, and look forward to continuing to create together in the future!”
– Tika, Owner of The Wooed
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"Alex has been an absolute pleasure to work with and a real asset to our business. Alex was able to quickly onboard and implement a digital marketing strategy that aligned with our overall brand and company objectives. We would not hesitate recommending Alex for brand & digital marketing services.”
– Brooke, Director of The Flower Bar Co.
Results Worth Noting
Last year, we reached 2.7m individual usersWe added 4.4k email subscribers to our client’s listsWe developed and launched a combined 4.9k ads, emails and social postsWe grew accounts by 6.1k followers organicallyWe grew accounts by 8.3k followers through paidWe managed almost seven figures in ad spendWe maintained a follow conversion rate of 10% (benchmark 1-5%)We maintained an average return on ad spend of $15.3 for every $1 spentWe maintained an average ad CTR of 1.55%and we drove 250k unique traffic visitors.Book Your Intensive
A percentage of this fee is creditable toward your retainer should you wish to move forward.