Content Strategy & Management

We have had the privilege of collaborating with My Mvmnt as an integral part of their content strategy development for the highly anticipated launch of their first e-book. Our aim was to establish a profound emotional connection with early expecting mothers, providing them with valuable advice and guidance as they embark on their pregnancy journey. Through channels such as Instagram and the website, we crafted a content strategy that authentically captured the essence of the brand, showcasing their unwavering commitment to supporting and empowering expecting mothers.

Understanding the unique needs and aspirations of our target audience, we meticulously curated content that resonated deeply with them. By delving into in-depth market research and employing a strategic targeting approach, we were able to create a strong foundation for our messaging and creative execution. Our content not only addressed the concerns and desires of early expecting mothers but also instilled a sense of trust and relatability, positioning My Mvmnt as a trusted resource throughout their pregnancy journey.

Through our tailored content strategy, we have successfully fostered an engaged community of early expecting mothers who not only find value in the advice and guidance provided but also feel a genuine connection with the brand. By combining informative and insightful content with an authentic and empathetic tone, we have established My Mvmnt as a go-to source for support and empowerment during this transformative phase of life.

  • Over a span of eight weeks in the lead to go-to-market, we developed a strategic journal strategy informed by keyword research that increased average time on page by 79%, increased unique pageviews by 39.9% and increased sessions by 57.7%. You can view the content here.

  • We developed a strategic social media strategy harnessing new mediums such as keyword research and reels to reach new audiences organically. We increased reach by 9%, increased impressions by 16.5%, increased overall average post engagement by 60% to 5.59%.